You weren’t born feeling small around money. You were taught to be.

Taught to be grateful for “enough.”
Taught that talking about money is vulgar.
Taught that wanting more is selfish ,  or worse, unspiritual.

Somewhere along the line, you internalised these messages. Not just as beliefs, but as your truth.

So now, even when you want to grow your income, set boundaries, or raise your prices, something inside you resists. You feel guilty. Ashamed. Undeserving.

And you wonder why money still feels so hard.

Let’s name the lies. Because only when we see them clearly can we begin to let them go.

Lie #1: Wanting More Means You’re Greedy

You’ve been told: “Be content with what you have.”
But here’s what they didn’t say: You can be content and still want more.

Desire isn’t greed. It’s growth. It’s your soul asking for expansion.

When we shame women for wanting more ,  more income, freedom, ease ,  we keep them in cycles of over giving and under receiving. We praise them for sacrifice, and shame them for success.

But wanting more doesn’t make you ungrateful. It makes you human. Every time you apologise for wanting more, you disconnect from the part of yourself that dreams, creates, and leads. And the world doesn’t need you smaller ,  it needs you fully turned on. 

Lie #2: You Have to Work Hard for Money

Many of us inherited the belief that money only comes from struggle.
The 60-hour week. The burnout. The emotional labour.

But if hard work alone guaranteed wealth, every exhausted single mother would be a millionaire.

Working hard has its place. But if you believe struggle equals worthiness, you’ll keep making things harder than they need to be ,  because ease will feel unsafe.

It’s not just about working harder. It’s about working in alignment. Charging fairly. Creating with clarity. That’s what builds wealth.

And let’s be honest: haven’t you already tried hard? Haven’t you already overdelivered, stayed late, or bent over backwards? How much more proof do you need before you believe you deserve to receive with ease?

Lie #3: You’re Bad with Money

This one runs deep. Especially if you’ve ever been told you’re “not good at maths” or “irresponsible.” But being good with money isn’t about complex spreadsheets or financial jargon. It’s about your relationship with money.

So, ask yourself:

• Do I avoid looking at my bank account?
• Do I spend impulsively, then shame myself after?
• Do I delay financial decisions because I don’t fully trust myself?

If you answered yes to any of these, it’s not because you’re lazy, careless, or incompetent.

It’s trauma. And it can heal. You’re not bad with money ,  you’re carrying stories that were never yours to begin with. Stories inherited from generations before you. Stories shaped by fear, scarcity, or silence. But they can be rewritten.

You might not even realise this, but some of your “bad habits” with money are actually coping mechanisms ,  survival strategies from a time when money meant fear, not freedom. And those patterns are not your fault; they are your invitation to heal. 

Lie #4: You Should Put Others First, Always

Especially in business, this is the Martyr’s mantra: Give more than you receive. Keep clients happy at all costs. Don’t be difficult.

But every time you undercharge, overdeliver, and say yes when you mean no, you reinforce one message: My needs don’t matter.

Putting others first while abandoning yourself isn’t generosity. It’s self-abandonment. It’s slowly teaching yourself that your needs don’t matter ,  and that’s a story we are no longer willing to tell.

You can be kind and still set boundaries.
You can serve others without sacrificing yourself.

And if you were taught to link worthiness with selflessness, you might feel discomfort every time you prioritise your needs. That’s not a sign you’re doing something wrong ,  it’s a sign you’re doing something new. 

Lie #5: Money Is Power, and Power Corrupts

This lie keeps women afraid of what they’ll become if they have “too much.”

But money doesn’t change you. It amplifies you.

If you’re compassionate now, you’ll be compassionate with money.
If you’re generous now, you’ll be generous with money.
If you’re creative now, you’ll build incredible things with money.

The fear isn’t about becoming someone else.
It’s about finally stepping into your own, embracing every part of your unique voice, vision, and power, and choosing to show up in a way that’s unapologetic, visible, and fully aligned with who you really are.

Power doesn’t have to mean force or ego. It can look like boundaries that honour your energy. Like raising your rates without justification. Like walking away from clients who drain you. It can look like resting, without guilt.

Power can be quiet. Grounded. Decisive. Self-respecting. It’s not about control, it’s about choosing yourself, over and over again.

What This Looks Like in Real Life

Begin by gently asking yourself:

• Where have I held back from raising my prices, even when I knew I should?
• Where have I said “yes” to something that drained me, just to avoid being seen as difficult?
• Where have I avoided looking at my money, not because I don’t care, but because it felt safer not to know?

Then take it one step further:

• What have these lies cost me – in time, energy, peace, or possibility?
• What dreams have I postponed because I’ve been waiting to feel “ready” or “worthy”?
• What would change if I believed I didn’t have to prove anything in order to receive?

Every lie we’ve unpacked here was designed to keep you small. But here’s the truth:

You are not too much. You are not unqualified.
And most importantly, you are not behind.

You are simply unlearning a world that benefited from your silence.

So take up space. Raise your prices. Reclaim your worth.

Because stepping into your power and embracing the part of you that’s always known she was meant for more, that’s where everything changes.

A great place to start playing a bigger game with life and money is knowing which archetypes are driving your current mindset. Take my free Money Mindset Quiz and then book your free follow-up call so we can dive more deeply into your results together.