You’re not undercharging because you’re “bad at numbers”. You’re undercharging because somewhere along the line, you started believing you’re not worth more.

And that belief? That’s costing you far more than money.

I speak with women every day who are brilliant at what they do. Coaches, creatives, healers, consultants — women who pour their hearts into their work, overdeliver on every promise, and still… hesitate when it comes to naming their price.

They lower it. They offer discounts before anyone asks. They work for free “just this once”.
They convince themselves, “It’s fine. I just want to help people”.

But behind the “helping” is a deeper story:

• “If I charge more, will they think I’m greedy?”
• “What if they say no and I feel rejected?”
• “Do I even believe I’m worth this amount?”

Let’s tell the truth — the real block is never the number. It’s your relationship with it. And your relationship with self.

You Don’t Have a Pricing Problem

You have a worth problem.
Because pricing was never just a number — it’s always been a mirror.

When you undercharge, you’re not just offering a bargain — you’re teaching your nervous system that your value is negotiable. And over time, this becomes the quiet background noise in your life:

• You second-guess your offers
• You overwork and burn out
• You resent your clients — then feel guilty for resenting them

This isn’t about greed. It’s about fairness. And sustainability. And dignity.

Because when you don’t feel worthy of receiving, you’ll spend your whole career trying to prove your value instead of living in it.

“But what if I lose them?”
If someone only values you at a discount, they were never valuing you — just the price tag.
And you? You are not the discounted version of yourself.

Every time you silence the voice that wants to charge fairly, you teach yourself that safety means staying small. But staying small isn’t safety — it’s self-denial.

It slowly strips you of your confidence, your clarity, and your capacity to show up as the fullest version of you.

A Moment We Don’t Talk About Enough

Picture this:

You’re on a call. Someone asks, “So, how much do you charge?”
Your stomach clenches. You swallow hard. You hear yourself say a number that feels safe — not because it reflects your value, but because you hope they won’t say no.
You smile, but something in your chest drops. You’ve just undercut yourself. Again.

That isn’t a sales problem. It’s a survival response.

And it likely started years ago.

Maybe it was the first time you were told to be “grateful” and not “too ambitious”.
Maybe it was a parent’s voice — cautious, fearful: “People like us don’t make that kind of money”.
Maybe it was years of emotional labour that went unnoticed, unpaid, unacknowledged.

This work — the inner work — is where your pricing actually begins.

And maybe you’ve learned to say the number now — but it still shakes your voice. Your body still flinches. That tension you feel? It’s not just about pricing. It’s your nervous system begging you to stop betraying yourself.

Visibility Feels Unsafe When Worth Feels Unstable

One of the biggest reasons women don’t raise their prices is because the moment they do, they have to be seen.

And if you don’t feel safe being seen — if you still believe you’re not “qualified enough” or “too much” or “not ready yet” — you’ll shrink to the level of your self-worth, not your potential.

Visibility doesn’t just mean posting online. It means owning your voice in a room, setting boundaries, saying “this is what I charge” and not flinching.

This is why charging more isn’t just financial. It’s emotional. It’s intimate. It’s confronting.

But it’s also liberating.

Visibility isn’t a marketing strategy — it’s an emotional threshold. It’s the moment you choose to be seen without shrinking, without explaining, without softening the truth of your value just to be palatable.

Worth Isn’t Earned — It’s Remembered

You do not need to work yourself into the ground to deserve rest, joy, or money.

You do not need another certificate, another 6 months of experience, another 3 glowing testimonials to be enough.

You are enough now. Not because you’ve proved it — but because you are a human being with gifts that change lives. The fact that you care is not weakness. It’s your power.

You are enough now. Not because you’ve proved it — but because you are unique. Your mind, your ability, your passion, your drive — no one else sees the world exactly the way you do. No one brings your blend of fire and softness, insight and intention. And that is your power.

But power without belief becomes exhaustion.

So today, I’m asking you:

• Where in your life are you charging less — not just in price, but in presence?
• Where are you shrinking to make others comfortable?
• Where are you still waiting for permission to believe you are enough?

Let’s Talk About the Real Cost

But let’s not pretend this is just about confidence. This is about everything you’ve missed out on because of what you’ve believed.

The underpriced offers. The “yes” when you meant “no”. The client you bent over backwards for, hoping they’d validate you — but they never did.

And the cost isn’t just emotional. It’s real.

• That holiday you didn’t take because you were underpaid
• That class you couldn’t enrol in because you’d been working for exposure again
• That extra day you spent recovering from burnout when you could’ve been building something lasting

You’ve been paying for your undercharging — in energy, in time, in missed possibilities.

And you don’t have to anymore.

Let’s Go There

What if you paused right now and visualised this:

Your next client. You speak with clarity.
They ask your rate. You say it — full, firm, real.
No apology. No squirming. No “but I can discount if…”

And they say, “Great — let’s go ahead”.

Now feel what happens in your body.

Relief? Shock? Joy? Tears?

That’s the nervous system exhaling.

That’s the beginning of healing.

Raising your prices isn’t about money.

It’s about the decision to stop undercharging your soul.

It’s about facing the uncomfortable silence after you say your fee — and staying with it.

It’s about being the woman who no longer needs to prove her worth to be allowed to claim it.

It’s about grieving the years you gave yourself away — and choosing, from this point on, to come back to yourself.

The price of worth is this: you must see yourself clearly before the world ever will.

And if no one has said this to you today:

You are allowed to take up space. You are allowed to charge more. You are allowed to receive.

You don’t need to earn your worth. But you do need to embody it. And that starts when you stop whispering your price and start owning your presence. Not louder — just truer.

A great starting point on your journey to knowing, owning, and charging your worth, is understanding the archetypes that are driving your behaviours. Take my free Money Mindset Quiz and then book your free follow-up call so we can dive more deeply into your results together.